E S C A P E . E X P L O R E . E X P E R I E NC E .
Winter is here. It’s time to get cosy.
Stock up on winter essentials and the things we need to keep warm and on-trend whilst exploring.
We’re still going out, seeing friends, and wanting great clothes and accessories to take us there.
Let's not forget mum too - it’s her special day and time to celebrate her!
WOMENS & RUBI
Winter in the City
Our recent stay at home lifestyle has given us a greater desire to get outdoors and seek experiences. Winter is here and our customer is not escaping the cold, instead, she’s heading outdoors and immersing herself in experiences, great friends and great fashion.
It’s all about layering this season and investing in those key winter styles that will see her through the cold months. Mod styling is still trending and turtlenecks are the perfect practical match back with PU leather and luxe coats. The sherpa trucker jacket is a ‘lust-have’ jacket for the month; a versatile layering piece that can be worn with skirts, jeans, dresses - taking our girl from destination to destination throughout the day.
Rubi winter accessories and boots complete the look.
And the good news? All our knitwear is made with sustainable yarns!
This may menswear goes big in vintage, op-shop fashion: loose fit, carpenter pants & eclectic patterned knitwear. The temperatures have dropped significantly, and our guy is looking to stock up on his winter wardrobe essentials (buy now, wear now). Our guy is spending his weekend mornings with his crew of best mates, sourcing vintage gems from Glebe (SYD) or
Rose Street (VIC) markets, before grabbing a late brunch from their favourite local and on with the day.
Vintage, thrift-shopping is all the rage amongst gen-z culture today, offering a sense of individuality and self-expression. Therefore, menswear has taken inspiration from those classic vintage market styles and applied them to their tried & trusted best sellers this month. By tapping into the nostalgia and thrill of vintage, thrift shopping IRL and exploring the world of upcycled fashion, we will deliver an exciting & engaging campaign.